Stay The Night
An event for Singapore Night Festival
This project is to advertise and promote Singapore Night Festival. This project will also include a new theme that will cultivate a generational interest of the event. This new theme will cover four different sub-themes over four nights – Music, Dance & Theatre, Visual Arts, and Games & Comics. These sub-themes will gain more attention to the youths and they would be more interested in attending the Singapore Night Festival.
Each sub-theme is given its own colour to differentiate them. Music is blue, Dance & Theatre is purple, Visual Arts is yellow, and Games & Comics is green.
Ambient ads will be placed on the to-be-trails of the event as a guide for the attendees.
Interactive banner ads are placed on related Youtube videos.
Electronic Direct Mail
Upon RSVP, an electronic direct mail will be sent to the attendee through their e-mail.
Includes T-shirt, tote bag, glow sticks, pamphlet, and mini poster.
T-shirts and Tote bags
T-shirts and tote bags are given out through direct mailers and also for purchase at the event.
This is a non-commercial project meant for educational purposes only.